15 December 2015

Customer Engagement Summit

Our inside out approach is all about making employees advocates and customers ambassadors. The Customer Engagement Summit was the perfect event to finish our year!

  • What do customers really want from brands?
  • How should we talk to them?
  • What will they want in the future?


The Customer Engagement Summit 2015 certainly asked some big questions and luckily we were there to bring back the answers.


Download the full notes here:




And discover:


  • How Lloyds turned complaints into positives
  • How Barclays have become the UK’s leading digital-savvy bank
  • How the NHS use Health and Wellbeing to improve engagement
  • Why McDonald’s puts employees first
  • How HSBC is putting people ahead of profit


A big thanks to Engage Summits for a fantastic day of insights and learnings.


Find out more:


If you’d like to discover how employee engagement and customer experience are linked, download our new whitepaper here, featuring the views of leading brands including LinkedIn, Glassdoor, Aviva, ODEON and BNP Paribas.


Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…


22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…


22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…


9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…