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How brands are using it for real innovation
We really enjoyed this blog about co-creation and how brands are using it in reality for innovation and product development. It’s an approach that Rolls-Royce aero have used for a while – working with customers, suppliers and partners at the very beginning of the process to jointly collaborate and develop the best solution for all.
What’s great about the blog is that it has examples from big brands and links to further articles from the Harvard Business Review. Worth a read!
Read the blog – 5 examples of how brands are using co-creation
