McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Moving on after difficult organisational change
A guide to support you through change communications and the aftermath
Make sure leaders are on the same page and clear about strategy following change
The Board, your leadership team and front line managers must be clear and consistent on where the business is now heading. Everyone can then work towards this new vision, can communicate it clearly and begin to build trust again. This will require an investment in leadership support – communication, listening, training and coaching.
Leader and line manager support is essential
Managers and team leaders need the opportunity to ‘talk confidentially to each other’ and essentially vent their feelings following change. This opportunity for openness and honesty is essential in bringing everyone together.
Coaching, toolkits and training needs to be available so they have the support they need to handle not only their own feelings but also those of their team and the many questions they’re likely to receive.
Remember to let employees catch up with what’s happened
When you’re involved with change for a while, it’s easy to feel ready to move on quicker than others. Often we have to remind ourselves that front line employees might only just have heard of the new situation and therefore need to go through the change process themselves.
Regular communications and plenty of opportunity to feedback
Regular and structured communications must continue in the new world, once changes have taken place.
A new clear, direction for our future
Re-enforce the new direction we’re all working towards – vision, mission, values, behaviours, goals and milestones.
Involvement all the way
Provide plenty of opportunity to get involved in progressing towards your new vision.
Appreciate, recognise, reward
When employees are going through continued change, we must recognise the effort, emotion and hard work it takes to keep going and still deliver.
Take inspiration from best practice
Many have walked the path before us! Inspire your teams with speakers who have achieved great things and overcome significant change – this can be informal as well as formal – use your network!
We have speaker contacts in all of the above
And finally… let Synergy help you. We’ve a great track record in successful, creative change communications.