Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
We’ve just been to the BOC Internal Communications conference. It was a great day, but if you couldn’t make it, fear not, here’s our roundup of the best bits.
Download our complete set of notes by clicking here.
From the Red Arrows to Virgin, there was no shortage of fantastic employee brand engagement examples. There was plenty to get revved up for today’s challenges including…
Talking about…the role of internal comms
Lucy Adams, former HR Director at the BBC, gave a great explanation of how the BBC used lessons learned from its best leaders to improve its leadership capabilities across the organisation.
Talking about…brand engagement planning
Drew McMillan, Head of Internal Communications at Virgin Trains, talked about the importance of employee profiling in the way you traditionally profile your customers and why you shouldn’t deny what’s in your company’s DNA.
Talking about…brand engagement ideas
Katharina Auer, Head of Employee and Exec Comms at Zurich, explained why giving your employees integrated plans helps them join the dots and strengthens your brand.
Talking about…leadership best practice
Jas Hawker from the Red Arrows presented on the importance of teamwork and using open, honest, ‘rankless’ debriefs to analyse recent work is what it takes to become a high-performing team/organisation.
Talking about… how to improve employee engagement
Heather Wagoner and Paul Facer from Transport for London shared their tips for reaching out to remote audiences – they key? Using digital channels you see used in consumer marketing activities and the power of video.
Talking about… internal communications channels
Tony Cook from Adidas gave us a lowdown on how they used the results of their employee engagement survey plus more in-depth research with a test audience group to connect with their technologically disconnected retail people.The answer, a cool app.
“What I loved about this internal communications conference was the sheer energy in the room – there was a real buzz. The idea of employee profiling is really growing and goes hand-in-hand with employee brand engagement – it’s about tailoring your messages and responding to demand, just like you do with your consumers.” Gemma McGrattan, Synergy
Find out more
For more from the BOC Internal Communications Conference, take a look at the website: http://boc-uk.com/2015/03/ic-conference-2015-live/
