McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
by Michael Eisner from the Disney Institute
A superb little book for insight on what goes on behind the magic of Disney and how it’s created.
It’s a fascinating read if you’re a fan of the company or big on customer service. The book includes easy to understand case studies on how other companies have transferred Disney’s methods to their own company and the processes and methods used. Definitely worth a read!
