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The Journey Makers strikes again - a big win for Arval's employer brand.
Last night, we donned our finest attire and headed to London for the 2019 Employer Brand Management Awards. The work we did with Arval on their employer brand, The Journey Makers, was nominated for 4 awards and we’re absolutely chuffed to say we won two gold and two silver awards!
The wins:
- Gold for Best Employer Brand Management from the Transport and Logistics Sector
- Gold for Best Employer Brand Management from the Financial Services Sector
- Silver for Best Communication of the Employer Brand to the Internal Audience
- Silver for Best Employee Experience
The EBMAs act as a benchmark of the employer brand management process and work to highlight successful employer branding, celebrating the campaigns and organisations that are doing some of the best work in this field. The Journey Makers helped to create brand ambassadors at Arval and has reduced the cost of hire from approximately £1,500-£2,000 to just £117. So we’re really pleased that this work continues to be recognised.
Andrew Thomas, publishing editor of Transform magazine and founder of the Employer Brand Management Awards, said, “This year’s awards programme has highlighted the importance companies now place on their employer brand. From attraction to retention, reputation to risk management, each of last night’s winners raised the bar with their corporate positioning, setting a new mark for next year’s programme and cementing employer brand management as an essential component to overall business growth.”
If you want to see what this work was all about, check out the case study. Fancy an award-winning employer brand of your own? Get in touch with our team hello@mccannsynergy.com.
