13 November 2015

App, app and away

We were really excited when ITG’s iServe team first talked to us about launching a customer app. More than 90 of the top 100 global brands have launched at least one app and, according to a marketing survey, 34% of marketers plan on launching one this year.

So why all the excitement?

Because apps are starting to get the kinds of results that traditional advertising can only dream of. Research tells us that more than 50% of customers who regularly use a branded app are more interested in buying from that company. That’s impressive. What’s more, customers actually want to use them; they fill a need.

 

Coming soon…the ITG app

If you don’t already know much about the ITG customer app, then get ready. ITG is staying ahead of the curve with a 24/7 mobile engagement tool that’s based solidly on customer feedback. It’s been designed to support customer relationships and achieve joint business goals. The app is now being piloted and we’ve been working with the iServe team to get all the comms ready for launch.

 

Sneaky peek

Take a look at the latest designs of our comms toolkit here…we’d love to hear your feedback! 

Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…

READ MORE

22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…

READ MORE

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE
SEE MORE ARTICLES