For many brands, Covid-19 has drawn back the curtain on their real employee experience. And…
What. A. Night!
On Monday afternoon, a collection of Synerguys and Synergals dressed up in their finest gladrags and headed to London for the inaugural Internal Communications and Engagement Awards. The awards are a chance to highlight the impact internal communications has on business and the creative strategies companies have in place to develop engaged and invested workforces.
A panel of experts chose the winners based on certain criteria, with categories including ‘Best Ongoing Commitment to Internal Communications’, ‘Best Intranet’, ‘Best Internal Communications in a Crisis’ and ‘Best Innovation’.
It was a brilliant night, with a real buzz in the room. There were some big names in attendance including Nationwide Building Society, Photobox, Southwest Airlines and Travelex, so the team were thrilled to be there.
We entered RBS and Sovereign for these awards for their incredible efforts with internal communications. Both organisations have been through huge transformations in recent years and have taken employees along on a journey with them. Through innovative storytelling, they have kept colleagues involved with big changes, rather than leaving them in the dark.
The categories and wins were as follows:
- Best use of storytelling – gold for RBS, silver for Sovereign
- Best innovation – gold for Sovereign
- Best internal comms in a crisis – gold for RBS
- Best communication of change or business transformation – gold for RBS, bronze for Sovereign
- Best use of mobile apps – silver for Sovereign
- Best use of video and animation – silver for Sovereign
We’re over the moon with a win in each category we entered and are so pleased that this internal communications work is receiving the recognition it deserves. And for RBS’ 10 years on campaign to win the Grand Prix unanimously for its transparent and future-focused approach was just the cherry on top of an excellent night!
One judge on RBS’ 10 years on campaign: “Brave to be this open with staff and trust them with the reality of the situation, and it paid off in an uplifting campaign that captured staffs’ sentiment.”
Another judge on Sovereign’s use of VR and a Gogglebox-style TV show where staff could talk openly about business change: “A clear winner. The VR headsets are great but the Gogglebox TV is the icing on the cake. Looks great fun and it must have been fantastic to be part of.”
Thanks to Communicate magazine for the opportunity to be part of these awards, and to all the judges for recognising this work. We’ll definitely be making some room in the trophy cabinet for the new silverware!
Interested in helping our clients to improve their internal comms and produce award-winning campaigns? Why not join the team? We’re looking for an Account Director to help us continue this brilliant work. Check out the job ad and get in touch.