11 October 2012

5 ways AT&T engage employees – Do One Thing!

Just read a great article by AT&T and how they’re inviting employees to DOT – do one thing in their daily actions that will make a positive impact on themselves, their community and the company.

The article covers the five strategies that have made this a real success:

  • Be authentic and invite innovation from your employees. They have an internal website where employees can submit and track their ideas.
  • Highlight employee stories and recognise the great work they’re doing.
  • Make it really matter to the business – we often talk at Synergy about the importance of linking your campaigns to the overall vision, goals and journey of the company.
  • Keep it simple and fun – we love this one! Communicate all your messages and updates creatively – we can help!!
  • Emphasis team collective impact – the big difference is in teams coming together to have a much bigger impact.

You can read more about this here

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