11 October 2012

5 ways AT&T engage employees – Do One Thing!

Just read a great article by AT&T and how they’re inviting employees to DOT – do one thing in their daily actions that will make a positive impact on themselves, their community and the company.

The article covers the five strategies that have made this a real success:

  • Be authentic and invite innovation from your employees. They have an internal website where employees can submit and track their ideas.
  • Highlight employee stories and recognise the great work they’re doing.
  • Make it really matter to the business – we often talk at Synergy about the importance of linking your campaigns to the overall vision, goals and journey of the company.
  • Keep it simple and fun – we love this one! Communicate all your messages and updates creatively – we can help!!
  • Emphasis team collective impact – the big difference is in teams coming together to have a much bigger impact.

You can read more about this here

Similar Articles

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE

9 September 2021

More awards success for creative employee communications

We’re thrilled to announce that one of our clients, NatWest Group, has bagged not just…

READ MORE

2 June 2021

Shortlisted!

We’re thrilled to have been shortlisted with NatWest for Best Ongoing Commitment to Internal Communications…

READ MORE
SEE MORE ARTICLES