Marketing Manager

Call yourself a marketing all-rounder? Have you got bags of ideas, enthusiasm and easily able to turn your hand copywriting and deliver campaigns from start to finish? You might just be our new Marketing Manager.

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We are currently recruiting for a driven, successful and enthusiastic full-time Marketing & PR who exudes confidence to join our team and help support the promotion and growth of McCann Synergy, a leading employer brand and employee engagement agency.

The role

This is an exciting opportunity to shape creative marketing and social campaigns to maintain our awareness, build our profile globally and keep us ahead of the competition.

As a Marketing Manager you will be responsible for creating, managing, and implementing our marketing, social, sales and client relationship management strategies to maintain the profile of the agency and our employer brand/employee engagement specialism in agreed markets.

You’ll work alongside the Head of business development and marketing to ensure our content, social and event presence maximises growth opportunities for the agency and that we maintain high visibility as an employee engagement leader. You will work closely with all internal agency teams and marketing partners with ownership and responsibility for marketing strategy, ideas, implementing plans and budget ownership.

It’s a hands-on role working across the whole marketing mix; from content and PR, to events, email marketing, website management and social. You’ll work with pretty much everyone at McCann Synergy at some point or another which means you’ll get a great insight into how we run and grow our business.

The day-to-day
  • Responsible for creating and implementing marketing, sales and CRM strategies to meet agreed team and company objectives
  • You’ll help strengthen the brand and ensure our presence maximises opportunities to promote the agency across all platforms
  • Working with the Head of Business Development and Marketing to create, implement and amnage the agency marketing strategy and annual activity plan
  • Develops and implements campaigns on time and to budget to raise the profile of the agency and generate leads
  • Project manages the creation of case studies and credentials in support of new business development
  • Creating and implementing a content plan including overseeing and managing content produced for award entries, blog posts, articles and press releases
  • Managing customer and prospect relationship management working with colleagues to generate news and insight and feeding these into our CRM
  • Working with internal teams and clients to identify, create and produce award entries
  • Managing, overseeing and attending our event programme including conferences, own events and webinars
  • Planning, managing and keeping updated all digital marketing/content including website, CRM, email marketing, PPC and social channels
  • Analysis and reporting of marketing activity including recommendations for development
  • Generating ideas for new ways to market the agency that aligns with marketing trends in the employee engagement sector
  • Partner closely with internal teams to source, develop and deliver the content needed for campaigns
  • Schedule and attend creative review meetings, facilitating attendance of key stakeholders and ensuring the meetings start and finish on time with clear deliverables
  • An advocate for all internal processes
  • Ensure the right people are involved at each key stage of the project
Managing projects – you’ll:
  • Be organised, positive and a proactive influence in the team
  • Ensure marketing, campaigns and sales support work is scheduled and actioned on time
  • Monitor and manage marketing and sales activity to ensure our campaigns and activity are making a difference and generating opportunities for growth
  • Communicate project changes quickly and clearly, ensuring everything is understood by all project participants
  • Apply strong written and verbal communication
  • Be the go-to person/lynch pin of the project
Budget control/financial management
  • Monitor and track our marketing budget ensuring best value for all activity
  • Issue purchase orders to suppliers and check against purchase invoices
Core competencies

As a Marketing Manager you will demonstrate:

  • The ability to lead projects and be responsible for aspects of larger campaigns
  • Being forward thinking, aware of trends and full of ideas with ability to turn these to reality quickly
  • A proactive and positive ‘can do’ attitude and solutions focus
  • Strong organisational skills and be a strong multi-tasker
  • Being detail orientated
  • A good understanding of marketing trends and content so we can ensure the agency is marketing in new and innovative ways
  • Ability to build strong internal, cross-departmental working relationships
  • Having ideas, opinions and contributing to meetings when relevant
  • Negotiating skills internally
The successful applicant will:
  • Have experience of working within the marketing sector
  • Be enthusiastic, knowledgeable, confident and pro-active with plenty of ideas
  • Enjoy the buzz and fast pace of typical agency life
  • Be experienced in building fantastic relationships
  • Have excellent verbal and written communication skills
  • Be organized, with a keen eye for detail to ensure we communicate at the highest standard
  • Like that sound of that?
Sound like you?
Well, what are you waiting for!
Apply online here
https://apply.workable.com/mccann-central/j/DCB831A30C/

 

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