Conceptual Copywriter

Accomplished wordsmith? Persuasive with words? Style and substance? Master of punctuation? Let’s talk.



We’re looking for a hungry conceptual creative copywriter with a portfolio brimming with fresh (and even awarded) campaign ideas and with experience in all media. You’ll team up with brilliant art directors, and also have projects to work on independently, in a growing agency in a category that we have the opportunity to define.

You will help us continue to grow our reputation for producing brave creative work in all disciplines that helps our clients’ businesses thrive and wins major creative awards.

Our ideas have the power to affect more than just sales and award juries; they can shift human emotion, capture the cultural zeitgeist, trail blaze what’s new and next, and do good in organisations that understand the value of engaged and motivated employees. To do this our ideas need to dare to be different; to stand out, not just blend in. Which is where you come in.

Who we are

We are McCann Synergy, experts in employee engagement, working tirelessly to make work better and unleash the power of people in organisations to make a difference on the inside and out.

We’re an agency of our own, but also very much an extension of McCann Central, the UK’s largest integrated agency with over 500 individuals working together to help brands play a meaningful role in people’s lives.

We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.

And to add to our awards shelf covering multiple awards for Agency of the year, innovation, and category accolades, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. Creativity really is at the forefront of everything we do.

We’re a lean creative department with a growing list of global clients to rival any agency, so the briefs and opportunities will come thick and fast. And you can also help us continue our fantastic run of pitch successes.


As our new Conceptual Copywriter you’ll…

  • Originate big campaign ideas and create original copy for clients in an array of industry sectors.
  • Develop creative work that brings client strategy to life across all channels.
  • Incessantly deliver original/inventive concepts and distinctive tones of voice for your clients.
  • Have an ability to articulately explain and constructively defend an idea to clients.
  • Have the experience to produce creative campaigns that really stand out and make a difference to how

Whilst not essential, if you’ve got any Employee Engagement category experience it’d obviously be a huge plus (but, again, it’s not essential).

Some of the key project types and topics we cover:

  • Employer Brand
  • Employee Value Propositions (EVP)
  • Engaging employees
  • Culture
  • A personal perspective on the future of work
  • Diversity & Inclusion
  • Wellbeing
  • Launching strategy

So, if you’re an ambitious Creative, with a cracking portfolio and a creative agency background, we’d love to see your work.


In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported, pushed and developed.

Our commitment to equal opportunities.

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

Ready to apply?