7 March 2022

International Women’s Day 2022: Break the Bias

Breaking the female leadership bias

8th March is International Women’s Day (IWD), and this year’s theme is break the bias. At McCann Synergy, tackling biases is not only something we help our clients achieve through our diversity and inclusion work, but it’s something very close to our hearts.  

McCann Synergy was founded by two women, Gemma McGrattan, Managing Director, and Nicky Clark, Client Director. In a world where there are more CEOs in FTSE 100 called John or David than women, equal representation is something that has always been at the forefront for founders Gemma and Nicky.  

IWD is an opportunity to celebrate the achievements of women, reflect on what we’ve done so far and review what we’ve still got to achieve to pave the way for future female leaders. 

Our commitment to breaking gender biases  

Breaking gender bias goes beyond a one-day awareness hashtag for McCann Synergy. It’s about an ongoing commitment to gender equality, specifically in leadership and management roles.  

We are proud that over half of our management team are female (66.67%). We see this as a massive strength as it helps us break down gender bias by leading by example. As well as attract more female talent in senior positions – we’ve recently just appointed Blair Meyler as our new Head of Marketing and Business Development, find out more about Blair here.   

In 2020, we became part of the McCann family, meaning for the last two years, we’ve joined McCann Worldgroup’s annual Day for Meaning led by the Diversity, Equity, and Inclusion Committee. It’s a day where colleagues at McCann come together to evaluate and jointly create new plans that will positively impact employees, customers, products, and society. Through open discussions, ideas are generated to strengthen the internal culture around diversity, equity, and inclusion. And today, Day for Meaning has seen progress across the McCann network in many areas, but significantly by increasing the participation in leadership positions throughout the region.  

But we are by no means perfect. We will continue to listen and learn to find ways to support gender bias – for ourselves and our clients. And sometimes, this is through difficult conversations and self-reflection. In 2019, our Creative Director, Olly Whitman, shared his ambitions for building a diverse studio. We’ve since been joined by two female hires in the creative team and would like to continue our growth in creative female representation. In fact, we’re on the lookout for two designers to join the team, find out more here.   

Hear from founders, Gemma and Nicky, as they share their personal experiences and advice on gender bias at work  

Breaking gender biases, particularly in leadership, isn’t going to happen overnight, but we’re here to help. We’re already supporting brands to audit leadership behaviours, coach line managers and create tools to support them across all areas of individualised management. So, speak to a consultant today about your needs and together we can create a better place to work, one that’s free from bias.  

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