Employer branding has made the cut on the list of strategic business priorities for many…
Fortune has ranked the best 100 companies to work for. Find out the secret ingredients that make these companies the top places to work.
The Fortune survey represents more than 6.1 million employees and assesses quantitative and qualitative feedback about workplace culture. The survey covers areas like trust, respect, credibility, fairness, pride, and camaraderie. But why now is it so important to learn from what these companies are doing right?
Well, the great resignation is still in full flow. The past 2 years during the Covid-19 pandemic have taught us that people are no longer beholden to their employer. People want to work for companies that share their values, and make sure there is flexibility to fit in the things they love doing most. Simply put, if employers want to retain their workforce, they need to work for it.
In fact, 9 out of 10 of employees in these companies would strongly endorse working there to their friends and family.
Who are the best of the best
- Cisco Systems
- Wegmans Food Markets
- Rocket Companies
- American Express
- David Weekley Homes
- Capital One Financial
What makes them good?
- Putting wellbeing at heart
The overwhelming response from the Fortune survey is that people want to feel cared for and know their company has their wellbeing at heart. The survey results showed that the companies scoring top results, employees felt psychologically and emotionally healthy and look forward to coming to work as they had meaning in their jobs.
- A no size fits all policy
Another key factor is that Fortune’s top companies have learnt that there is no one size fits all policy. Policies have been replaced with tangible support for each and every person, transforming areas such as mental health and childcare support by giving freedom to employees and listening to their needs.
- Beyond traditional perks
Fortune’s best companies look beyond perks and traditional ‘benefits’ for employees. By listening to employees to inform company values, benefits, etc, they create aspirational workplaces that foster a culture of inclusion and purpose. Shaping benefits around what employees actually want helps these companies understand exactly what their people want from their workforce to understand support is needed outside the ‘office’ as much as they need it on the inside.
Make your workplace the place to be
We’re extremely proud that our client, Experian, features on Fortune’s top 100 companies to work for list. If you’re looking to improve your employee experiences, talk to us. Whether it’s bringing strategy to life, building an employer brand to internal communication activation, we can help you on the journey to becoming one of the best companies to work for.