Employee Experience

Help your brand earn a meaningful role in employees’
lives from hire to retire.

We provide a people-first approach to designing employee experiences (EX), delivered by EX specialists with a blend of proprietary tools, behavioural science techniques and powerful creativity.

Our definition of
employee experience

Your people are your greatest asset; creating the right conditions for them to be their best is now a business imperative. Improved employee experiences increase engagement and performance, drive retention, enhance culture and supercharge business growth.

Find out how an integrated employee experience can earn you a meaningful role in employees’ lives.


Employee experience is the sum of people’s interactions within an organisation they work for, meaning you need to look at the good and the bad.

Good experiences can make people feel secure, proud, and successful. Bad ones can cause people to feel resentful, disengaged – or even scared. And both are inextricably linked to the performance of your business.

When a brand creates meaningful, valued experiences, it gives employees reasons to join, stay, and bring their whole selves to work each day.

Your employee experience delivers on the promise you made to employees. At McCann Synergy, we like to call it ‘The Deal’.


We’ll help you map your employee journey, from hire to retire. Our proven, agile employee experience programme is supported by a range of tools and methodologies that begin with a human touch.

Our specialist team identifies key moments that matter, exploring how your organisation shows up in these moments, and designs a sustainable employee experience strategy fit for your organisation’s – and your people’s – future.

Our tools & methodologies

Business Case Builder

EX Hackathon

EX Strategy

Moments that Matter

Empathy Map

Employee Archetypes

Ideate & Prototype Workshop

Measurement Framework

Action & Comms Planning Wireframe

EX Survey & Dashboard

The benefits

Why it matters

Businesses worldwide are prioritising employee experience. And, it’s easy to see why – employees satisfied with their employee experience are: 

Source: Gartner

Our experience

We’re award-winning experts in creating compelling employee experiences with a specialist team behind us. Made up of engagement consultants, HR specialists, behavioural science experts, strategists, organisational psychologists, leadership coaches, creatives, trainers and more.

Our end-to-end service can guide you from discovery, insight and strategy to concept, activation and long-term effectiveness – with creativity in all we do.

But, don’t just take our word for it – see our work to see just how we do it.


A world-leading chemical manufacturer, based across 50 countries, with over 30,000 employees and growing. Faced with an ambitious 3-year recruitment target, in a competitive and challenging marketplace.

The brief: to develop an EVP that positions them as the leading employer in chemicals, worldwide. Our extensive Truth Hunting phase spanned 57 focus groups, 11 talent segments and 9 local languages. Combined with insight into external perceptions, using natural language analysis (NLA): 10,000 conversations analysed, 60 countries in 17 languages.

We’re now working with 10 global HR business units to bring the EVP to life in moments that matter across the entire employee lifecycle, re-designing each employee touchpoint. We’re also developing a global employee communications and engagement strategy to raise awareness of the evolved employee experience.

ODEON/UCI Cinema Group

We worked with ODEON to build a compelling EVP and create employee experiences that helped attract, engage and retain people that had a passion for delivering great service. We ran experience mapping workshops and investigated every touchpoint in detail through a critical analysis. From a new careers website, to revamped recognition programme, to fresh approaches to learning and development, we applied insight and creativity to every EX touchpoint.

The result: OHI scores put ODEON in the top decile of companies McKinsey had in its databased, increased market share of 19.4% and increased customer NPS. Odeon was subsequently bought by AMC in a deal valued at £921m.