The internal communication team had to make sure they were looking after London colleagues whilst protecting and engaging employees in other locations too. Speaking to people about their options and providing regular internal communications as soon as the relocation was announced helped to make the process smoother for any employees involved.
From taking colleagues on a tour of the North West as potential residents, to offering help with housing and school moves, this involved support across the full range of challenges that can arise when moving cities. Throwing a ‘Great Big London Thank You Party’ was a chance to celebrate and thank everyone and showed people that the organisation genuinely cared about how the change would impact them.
Source – PR Week Strategic Internal Communications Conference