Just Eat is a FTSE 100 company with 3,600 employees, 112,000 restaurant partners, 100+ cuisine types and over 27 million customers.
Internal communications was once seen as a side task for the marketing team, with little resource and no dedicated employees. Anyone could send any email to the whole company any time they wanted: a 9am strategic announcement from the CEO could be followed by a 9.01am email from reception about a broken toilet. Communications desperately needed to be consolidated.
An internal comms function was put in place to keep people informed and help bring all comms together in a way that engaged employees.
Just Eat’s Head of Internal Communications, Mark Tittle, recognises the importance of keeping comms relevant and isn’t afraid to question the necessity of every piece of communication that they send out. His belief that internal communications should start with great stories means that the team’s updates are tailored and targeted, and every employee sees something relevant to them on all channels regularly. Just Eat now sees 46,000 monthly hits on its intranet and received a positivity rating of 79% for the communications channels.
A clear channel strategy allows the internal communications team to make updates structured and consistent and they understand the importance of measuring engagement too.
Source – PR Week Strategic Internal Communications Conference
Why we love it
Just Eat’s internal communications team is now an established and vital function of the organisation. Their commitment to storytelling in communications is something we’re big advocates of at McCann Synergy and we love how they segment their comms appropriately for different audiences to avoid comms fatigue.
Read the conference notes for the full internal communication case study.