9 February 2021

Brighton and Hove Albion lives its values

Paul Barber, CEO of Brighton and Hove Albion, took to the stage at the Employee Engagement Summit to give an insightful talk about the opening of the new Amex stadium and what was done to ensure that the club had a strong relationship with the local area.

Paul and his team came up with four key values based on feedback from employees, fans, customers and stakeholders. Everyone at the club is dedicated to the values of treating people well, exceeding expectations, aiming high and making every experience special. The values extend to every employee at Brighton and Hove Albion: from premiere league players, to the car park attendant who works a few hours on a Saturday, as long as they are living the values everyday, everyone at the club enjoys the same benefits, including high-performance meals on breaks and bonuses. There’s no area of the club where the values can’t be seen or felt and they give everyone a benchmark to work to through regular internal communication. 

As the gay capital of the UK, Brighton is diverse, inclusive and welcoming. Brighton and Hove Albion wants this warm welcome to be felt at every match, even by the away fans! When Newcastle played Brighton, the club got Newcastle Brown Ale in as a drink for the fans, to make them feel special and included.

Source – Employee Engagement Summit

Why we love it

Values-driven businesses are often the most successful, and it’s clear that at Brighton and Hove Albion the values have been embedded well, dictating how employees approach every element of their work. Informing training, D&I, recruitment, policies and reward, these strong values are vital to lead and inspire employees. 

Take a look at the full case study.