Among the changes weāve seen in our client work over the last year is a…
šØ News alert šØ Itās World Emoji Day!
Whether the thought gets you feeling š or just kinda š, emoji are pretty impossible to avoid. Over 5 billion are sent a day on Facebook messenger, and the little critters now appear in nearly half of Instagram comments. But if you think emoji are just a millennial movement, think again my friendā¦
Sit back, and let us walk you through the history of the humble emojiā¦
1982
Dr Scott Fahlman, a professor at Carnegie Mellon, creates the first emoticons. āBut why?!?!ā, we hear you ask. For one simple reason. He wanted an easy way to distinguish the jokes from the serious things he was posting on messaging boards.
Makeās a lot of sense reallyā¦Ā
1999Ā
Fast forward a few yearsā¦
Over in Japan, Shigetaka Kurita, an engineer at NTT DoCoMo, decides to create a set of icons that can be sent via mobile internet. Working in a 12 x 12 pixel grid, he develops 176 icons.

(Image credit: NTT DoCoMo Inc)
For the finishing touches, Kurita combines the Japanese words āeā (picture) and āmojiā (character).
And so, the emoji is bornā¦
Early to mid 2000s
Emojis explode across Japan.
Unsurprisingly, rival companies, including Apple and Google, are quick to copy DoCoMoās creation.
2007
Google petition to get emojis recognised by the Unicode Consortium, a non-profit organisation that maintain text standards across computers.
2008
Apple officially jumps on the bandwagon.
In Japan, the emoji keyboard appears on iPhone OS 2.2 in November 2008.
Anyone remember these bad boys?

(Image credit: Apple)
2009
Yasuo Kida and Peter Edberg, Apple engineers in California, submit a request to add 625 new emoji into the Unicode Standard.
2010
Unicode accept Appleās proposal. Emoji are slowly on their way to world domination.
2011
Apple adds an official emoji keyboard to iOS.
2013
Kinda late to the party, the emoji keyboard is officially added to Android.
2015 to 2016
Emoji get a much needed dose of diversity.
Over the next two years, the pride flag, same sex couples, different skin tones, weightlifting women and single parents are added to the keyboard.
2017
The Emoji Movie is released. All hope for humanity is gone.Ā
2018
But itās okay really, because redheads and grey hair are finally getting the recognition they deserve. š©āš¦°š©āš¦³
So, whatās next in the world of emoji? More good things. Soon weāll be seeing wheelchair users, bionic arms and hearing aids in the catalogue.
A fun and engaging way to communicate, we can’t see them going anywhere any time soon. Want to see what the Synergy team’s favourite emoji are? Check out our Instagram highlight for World Emoji Day.Ā