In the second part of our Next 100 Days series (check out the first instalment…
As we head back into the office, health and safety is priority number one. Here are our top tips for cutting through the Covid comms noise.
For many of us, the time to re-enter the office is fast approaching. But with the bulk of all business information now being shared digitally, how do we ensure essential health and safety messages reach people and get them prepared to return to a physical workspace – and know exactly what they need to do when they get there?
Here’s our top tips to get your journey off to a good start – and ensure a safe landing.
THREE tips for an impactful launch
1. BE BRAVE
It’s crucial that any health and safety comms grabs the attention of your audience, especially when it requires a change in behaviour. Daring to be different can help make an impact and ensure your messages stand out.
2. BE HUMAN
People have different perceptions of what returning to the workplace means. From parents juggling childcare to vulnerable colleagues worried about coming back, ensure your comms considers all scenarios and tailor specific messages to help people understand the impact on their day-to-day, and what’s expected of them.
3. MAKE IT MEMORABLE
The transition back to the office will be a marathon, not a sprint; you need to get the message to stick in people’s minds. Take the UK Government’s ‘Take Five’ campaign for example. Encouraging people to question suspicious emails, phone calls and text messages concerning their finances, the campaign uses bold colour to make it stand out and the rhyming tagline – ‘‘My money? My info? I don’t think so!” – makes it memorable.
TWO good practices for the journey
1. LEAD BY EXAMPLE
Supporting and engaging leaders as the linchpin of comms has never before been so crucial. From C-suite to the front lines, your people managers have the power to show best practice, model safe behaviours and reassure your colleagues across the board.
2. GET CONTINUOUS FEEDBACK
Just like the beginning of lockdown, the situation is evolving daily. Be sure to check in with your people regularly to find out what’s worrying them – and act fast to address it.
ONE checklist to make your messages land
Our in-house behavioural science expert, Chloe, spent time at the London School of Economics applying behavioural science academia to real-world scenarios. She has created a 9-letter acronym which draws the latest evidence in behavioural science into one handy checklist – here’s Chloe to explain how it works.
At McCann Synergy, we use our HUMANISTS checklist to guide our insight and set outcomes for behavioural change, delving deep into an organisation’s work environment to design situations and contexts to help influence what people do.
Need help getting your comms off the ground?
There’s so many moving parts when it comes to communicating Covid, especially when employee expectations are shifting. Our team of behavioural scientists, engagement strategists and creative designers are here to help. Get in touch via firstname.lastname@example.org to find out how we’re helping brands through this time of crisis.